FNOR is a luxury streetwear brand offering exclusive apparel that empowers individuals to express their unique identity effortlessly.

It stands for those who dare to be different and celebrates the spirit of creativity and self-expression.

At FNOR, we design with a modern attitude, embracing a creative life that seamlessly blends comfort, minimalism, and elegance in every cut.

More than just clothing; our vision is to build a creative club (fnor.club) for the bold and the unconventional.

Our mission is to inspire the new generation to pursue their passion without fear of judgment.


ABOUT THE FOUNDERS

Zurawar and Sidak are brothers, but their paths didn't cross in the usual sibling way. Instead, they found themselves in the chaotic streets of Bombay, where they discovered a shared obsession-streetwear.

Sooner, they decided to start a fashion label, now known as FNOR.

But here's a twist-Zurawar's girlfriend left him For No Reason (or so he thought). In the midst of his heartbreak, he realised that life is full of moments that seem random, unexplainable, and downright unfair.

Yet, it's often these very moments that shape us in ways we never expected. And with that realisation, FNOR - short for For No Reason-found its name and its purpose.

The brothers believe in embracing the unknown. Art, music, people, brand-everything evolves. So why stick to one design, one idea, or one reason? FNOR is all about breaking boundaries, experimenting, and creating something truly unique.

Eventually, Zurawar and Sidak made a bold decision-they quit the corporate world for good, tore up job offers, and embarked on the journey of entrepreneurship, inspired by the belief that sometimes the best things happen For No Reason.